Unleash the Magic of Colours: The Art of Choosing Colours for Your Web Project
September 13, 2023
Choosing the perfect colours for your web project might seem like a daunting task, but I'm here to help! We'll uncover the secrets of colour selection, and understand how colours are perceived to make sure you make the most of your branding journey.
1. Understanding the Psychology of Colours
Colours have the power to evoke feelings and influence user behaviour. Before embarking on your colour adventure, it's important to understand the psychology behind each hue. Warm colours like red and orange can convey energy and excitement, while cool colours like blue and green establish a sense of calm and trust. It's important you understand your own business and are aware of how different hues make your audience feel. If you're interested in finding out more, 99Designs has a fantastic article on colour theory.
2. Harmonising with Your Brand
Colours carry the torch of brand identity, allowing users to build meaningful associations with your business. Consider your brand's personality, values, and target audience when selecting colours. Playful and vibrant colours might suit a youthful brand, while a professional and mature image could be conveyed through neutral or monochromatic tones. By selecting colours that align with your brand message, you create a consistent and memorable online presence. Do you want a safe, luxurious brand? Or maybe something energetic and dynamic. Colours go a long way to evoking the feeling you want to portray. These are all things to consider when selecting colours for your business.
3. Don't forget about Contrast
Contrast is a superhero in the world of web design, enhancing readability, accessibility, and overall aesthetics. Ensure your text, images, and backgrounds visually stand out by pairing colours with a sufficient degree of contrast. Dark text against a light background, or vice versa, is a timeless combination for easy readability. Remember, too little contrast can leave users squinting, while excessive contrast might lead to eye strain. Strike the perfect balance!
4. Less is more
When it comes to colour selection, it's very easy to overdo it. Try to create focus by using your primary brand colour sparingly. It should be used for elements you want to draw the eye, buttons, key components, etc. A minimal approach not only streamlines your design but also creates a visually pleasing experience for users. As the saying goes, "Simplicity is the ultimate sophistication."
5. Remember, the web is global
Red may symbolise luck and celebration in one culture, but signal danger or warning in another. Before finalising your colour choices, consider the cultural context of your target audience. The internet is a small place, so depending on where you expect your website to be viewed it's worth being mindful of these connotations to ensure your web project is globally inclusive.
6. Time to test
Once you've got a selection of colours you're happy with, it's essential to test your chosen colours across different devices and platforms to ensure consistency. What appears to work on a desktop might look completely different on a mobile device or tablet, especially with the perils of dark mode. Make sure you test and make sure these colours work!