Brand Strategy
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
Helping The Summit design the future of data analytics
How we transformed The Summit with a brand refresh & new website that deeply connects with ideal customers
The Summit is a leading provider of data analytics solutions tailored for enterprise customers across various industries. With a focus on delivering actionable insights and driving business value, The Summit empowers organisations to harness the power of data to make informed decisions and gain a competitive edge in the market.
When The Summit met us they;
- were a start-up who needed to communicate their core values and strengths in the market
- needed a plan to help reach their audience
- understood the importance of reaching the correct audience, but weren't sure the best way to connect to them
The Problem
- Their existing site was underperforming and didn't give them the flexibility to expand
- They needed help communicating their offering and services to clients
- The brand needed a digital refresh to feel more inline with their level of service
What we did
Our main objectives were to develop a strong brand identity that reflects The Summit's expertise in data analytics and positions the company as a trusted partner for enterprise clients. We needed to create a targeted marketing plan to reach key decision-makers within the enterprise sector, showcase The Summit's unique value proposition, and generate qualified leads. Finally, we set out to design and build a professional website that effectively communicates The Summit's offerings, showcases case studies and success stories, and provides a seamless user experience for potential clients. Working with The Observatory, we created solutions to achieve these goals.
Brand Identity:
- Conducted market research and competitor analysis to identify key strengths and opportunities for differentiation in the data analytics market.
- Developed a new brand identity including brand messaging, and visual elements that convey professionalism, expertise, and innovation in data analytics.
- Created brand collateral such as advertising, internal documentation and presentations to reinforce The Summit's credibility and thought leadership in the industry.
Marketing Strategy:
- Implemented a targeted account-based marketing (ABM) approach to reach decision-makers at large enterprises, leveraging personalised messaging and tailored content.
- Utilised a combination of digital channels including LinkedIn advertising, email campaigns, and content marketing to engage with potential clients and drive them through the sales funnel.
- Partnered with industry influencers and thought leaders to amplify The Summit's brand presence and reach a wider audience of enterprise customers.
Website Development:
- Designed a modern and user-friendly website optimised for lead generation and conversion, featuring clear messaging, intuitive navigation, and compelling calls-to-action.
- Developed high-quality content including case studies, testimonials, and product demos to showcase The Summit's expertise and success stories to prospective clients.
- Implemented robust analytics tracking and lead capture mechanisms to monitor website performance, analyse user behaviour, and optimise conversion rates.
Breaking it down in numbers
increase in qualified leads
improvement in website conversion rate
increase in revenue from enterprise clients year-over-year,
Ben Symonds
Founder, The Summit
Results like this aren't magic
We help businesses in crafting a more compelling narrative for their brand, revitalising it through strategic planning and innovative design approaches. Curious if your business can get results like this?
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