The website needed to have some complex custom functionality to really get the checkout experience Ruby was after. We needed to enable ‘build-a-box’ functionality where the customers can choose exactly how many of each cookie they want, and also needed to figure out a way to cap the number of orders for each day as to not overwhelm the team!
The fun, warm and welcoming design attracts our targeted audience but still holds that professional appeal. The natural colour palette and clean photography really help this local company feel more approachable and sets Dough apart from other local bakeries and competitors.
You can view the website here.