The Summit
Brand Identity

Two men chatting and smiling

Great businesses, new heights. Take a look at the latest brand identity for The Summit, designed from the ground up.

Founded by Ben Symonds in 2020, The Summit is a specialist data insights, analytics and multi-industry business performance company, using complex data analytics to relentlessly improve the businesses of their clients. After a successful initial branding project, Ben wanted to evolve the brand to reflect the past two years of growth. Working with The Observatory, we updated their look and messaging to stand out from the crowd.

Across a range of mediums, from digital, to print, to merchandise design, this brand project has it all.

The brief: To evolve The Summit's brand and refine their messaging. Design and implement a custom website.
What did I do? Web Design, Web Development, Branding
Birds eye view of a mobile phone with graphs and data on, next to a coffee and notepad

Smart data. Smart new look.

The Summit has three simple principles: to design and build quality solutions, to give quality expert advice and to grow a team of quality specialists. The new brand identity needed to reflect these core beliefs.

Working with The Observatory's new messaging and brand feel, we could design and implement a custom website for Ben and the team. Built on Webflow, we can constantly iterate and refine the digital offering, using the data The Summit provides.
Isometric view of The Summit website on tablets

Working with Tom has been an outstanding experience. From day 1, he quickly grasped our vision, understanding every brief and assignment exactly as envisioned.

The quality of his work is spotless, the style and creativity applied in his work really shows in the end results. We are extremely proud to show off our brand leveraging Tom’s design work.

He’s not afraid to speak his mind too, pushing back when we go the wrong direction and ensuring we are following best practices. The confidence to steer us is well received. We see a long-term partnership with Tom as he continues to excite and deliver with every sprint.

Profile image of Ben Symonds
Ben Symonds
Founder, The Summit

Quality without compromise

It wasn't just the digital output that got a new coat of paint. We produced a comprehensive set of brand guidelines to ensure the company values are evident no matter the medium. We selected a series of web-fonts that both reflected The Summit as a business but enabled us to keep this consistency across the multiple range of websites and web-apps this brand will be viewed on. Consistency is key.

The Summit designs complete, intelligent eco-systems that aid all aspects of business evolution from data to deep insight, action to validation, performance and growth, their new brand reflects their desire to grow and stay ahead of the curve.

You can view the website here.

A mockup of the company's brand guidelines
A laptop and mobile phone with a website on them
Three men chatting over coffee and looking at a laptop
Lady wearing a black hoody with The Summit branding on
A Mac Studio mockup with The Summit website displayed
Team members chatting over coffee about data


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